How We Helped SalesDraft Get 190 Sales Opportunities in 5 Months
Thursday to Friday this week, we had like 16 to 17 leads come in. My calendar is packed right now!
Ethan Whitehead
CEO
After struggling to get any traction in the first 3
Results (TL;DR)
Close to nothing for the first 3 months
Message-market fit hits on Day 90 → 17 leads in 2 days
190 total sales opportunities in 5 months
What is SalesDraft?
SalesDraft is an AI recruiting SaaS that focuses on recruiting door-to-door sellers for D2C Home Service companies.
The Problem
When we started working with SalesDraft (back then called StackIntegrated), they were beginning to think cold outreach might never work for them.
They had already worked with a relatively well-known, bigger agency—but got close to no results.
As Ethan, the founder, put it:
“It felt like we were just a number to them and they didn’t really pay attention to our account. They just threw sh*t at the wall, hoping something would stick.”
Another piece of context: at the time, SalesDraft had a completely different offer than the recruiting one they have today. Back then, it was more along the lines of a data integrator, fixing fragmented systems for Home Service businesses. Not exactly the kind of “sexy” offer that cuts through the noise in cold outreach (especially in that niche).
We knew the use case was hard, in a niche that historically wasn’t great for cold outreach — but we were never ones to back down from a challenge.
For the first 90 days, we launched campaign after campaign, only to hear crickets. The only replies we got were “unsubscribe” or “not interested.” It was tough. And it became clear: if something didn’t change soon, we were going to get fired.
The Turning Point
Ethan again:
“And as I was looking at the dedication and work ethic – I really believed that after working with you guys – if we couldn’t crack the code, we weren’t going to crack this code at all. You and [the team] would be up till 11 PM, midnight, 1 AM just to have a sync up with us.”
I’d love to tell you we finally found the magic formula after 90 days of testing. But the truth is different….
I remember the conversation with Ethan like it was yesterday. He came on the call and said:
“You know this whole thing we are doing with data silos, I think it’s too complicated for the Home Service market. We have this new product, and I want to see the market feedback on it. We should run a very simple campaign purely on the offer.”
After months of hard work with no traction, I said: “Yes. Let’s do it.”
That was the recruiting offer.
And the rest was history.
Because the very next day, an avalanche of leads started flowing in.
Ethan again:
“Thursday to Friday this week, we had like 16 to 17 leads come in. My calendar is packed right now!”
The Solution
This just goes to show: the fundamental rules of cold outreach can never be beaten. Offer is king.
Once the offer changed, it wasn’t a 180 or a 360. It was just a completely different thing. The results were instantaneous.
From there, we doubled down and maximized the new funnel. We used the home service lists we had already built and mapped all the sales leaders in every home service company. Then we applied our standard logic of scraping data points to create the cleanest possible value-prop connection.
We segmented sales leaders into three groups:
Companies with an open position for a sales role → the most logical connect to a sales rep recruiting offer.
Sales leaders new in role → the assumption was they’d be open to experimenting with something new.
Sales leaders with 2+ years at the company → here we personalized by showing respect for their tenure and introducing Prosperly as a way to strengthen their results.
Scaling to 190 Sales Opportunities
Once we had the winning offer and segmentation logic, it was all about consistency. We kept the volume aligned with the market’s capacity to make sure there was a steady, predictable flow of leads.
That’s what drove 190 total sales opportunities in 5 months.
Conclusion
Our collaboration with SalesDraft (then StackIntegrated) began with an offer that wasn’t resonating on cold traffic. Due to the founders strong network, most customers came through network and referrals. But the cold outreach results made it clear this offer wasn’t something that could truly scale.
SalesDraft (then StackIntegrated) went from three months of silence… to finding message-market fit literally overnight.
It wasn’t about gimmicks, hacks, or tricks. It was about landing on the right offer and pairing it with data-driven cold email execution.
