How we helped Prosperly get 649 Sales Opportunities in 7 Months - resulting in 153 booked meetings

Results (TL;DR)

• 20 demos in the first full month
  
  

• 9 new customers from those demos
  
  

• 649 total sales opportunities
  
  

• 153 booked meetings
  
  

• Outbound became their #1 acquisition channel
  
  
  

  What is Prosperly?

Prosperly is a reputation management platform that helps lawyers get more Google reviews and block bad ones.

The Problem

When we started working with Prosperly, they were struggling to find the right channel to scale.

“We had tried Facebook ads, Google ads, and even some SEO and frankly just weren’t having any success with any of them,” explained Adam White, co-founder of Prosperly.

They had already spent time and money on:

• Failed Facebook and Google ads campaigns

• Unsuccessful SEO initiatives (no meaningful results)

• Unprofitable in-house cold calling (too manual to scale)

They saw the potential in cold email but quickly understood the complexity:

“We tried it ourselves a little bit and frankly just didn’t really know what we were doing, so it didn’t really produce any results,” Adam shared.

The Turning Point

Adam again:

“From the first full month we worked with you, everything changed. We started receiving interested leads consistently from the email sequences you set up. The way you scraped the lists is genius, every email feels personal and makes it easy for us to start conversations, book demos, and close deals. We couldn’t be happier with the results.”

And he was right — in that first month alone:

• 20 demos booked

• 9 new customers closed

Once we saw those results, we doubled down. That’s when scaling became possible.

Our Solution

Once we understood Prosperly’s ICP and target market, we started with our standard process: map every lawyer that could be a fit.

Instead of pulling incomplete data from Apollo or ZoomInfo, we scraped every law office in the US on Google Maps to get an extensive list of every law firm in existence as a Google place. On top of that, scraping from Google Maps gave us extremely valuable data on their reviews ( relevant data for Prosperly’s use case).

We gathered the following data points on each law firm:

• Total number of reviews

• Average rating

• Presence of 1-star bad reviews (true/false)

• Competitor law firms in their proximity

• Contact info from the law-office team pages (ensuring no one else had this kind of custom data at such a scale)

This gave us the ability to build segmentation that actually reflected where each firm stood in their reputation journey. Here’s how we broke it down:

1. 100+ Reviews

   • Assumption: These firms were sophisticated, and either tried or were already using a solution to collect reviews.

   • Messaging angle: Compete on simplicity and price. We positioned Prosperly as leaner and more cost-effective than bloated enterprise solutions — with the added differentiation of Prosperly’s unique mechanism.
     
     

2. Has a Public 1-Star Bad Review

   • Assumption: Nothing hurts a law firm more than a bad review sitting at the top of their profile.

   • Messaging angle: Lead with pain. We called out the exact user who left the 1-star review and opened the email by asking if they’d like to prevent reviews like that in the future. That instantly created relevance and urgency.

3. Less than 50 Reviews While Competitors Had More

   • Assumption: These firms were likely not very tech-savvy and not actively looking for review solutions — but they definitely cared about falling behind competitors.

   • Messaging angle: We led with FOMO. If “{{competitor 1}}” and “{{competitor 2}}” down the street had twice the reviews, we made that gap very clear and positioned Prosperly as the easiest way to close it.

4. Average Rating Below 4 While Competitors Were Above 4.5

   • Assumption: Prospective clients compare firms side by side. A firm rated 3.8 vs. a competitor at 4.7 is losing business.

   • Messaging angle: Again, FOMO + pain. We highlighted the competitor’s rating advantage and showed how Prosperly could help them improve theirs.

5. No New Reviews in the Last 3 Months

   • Assumption: Reviews lose legitimacy if they look outdated, and stale profiles can hurt Google rankings.

   • Messaging angle: We framed the pain of their credibility “slipping away” and positioned Prosperly as the solution to keep reviews fresh and rankings strong.

For each of these segments, we wrote multiple copy variants, tested which messaging hit hardest, and then scaled the winners.

Results were great as we were emailing people with relevant messaging, plus these people did not exist in the usual databases like zoominfo or apollo so their inboxes were much less cluttered.

Scaling to 649 Sales Opportunities

Once we had the winning copy in each segment, we scaled aggressively. Our sending infrastructure capacity  went from 1,000 emails/day to 15,000 emails/day, which made the results you saw above possible:

• 649 sales opportunities generated

• 153 booked meetings - in less than 7 months

Conclusion

Prosperly had a great product, but no scalable channel to reach customers. Cold email became that channel — delivering consistent demos, new customers, and predictable growth.

“Everything changed from the first month we worked with you… We couldn’t be happier with the results.”

                                                   Adam White, Co-founder of Prosperly

Overall this was a great example of our outbound philosophy being successful and showcasing that if you spend the time correctly building the foundation (TAM Map, Segmentation, Testing strategy) — great results will always follow.

Before you go

Thanks for checking out the work we did for Prosperly!

If you have questions about the methodology, feel free to book a call with us here.