How We Helped MessagePlus Unlock the New Way of Doing Outbound (326 Enterprise Opportunities)
We used to rely on Apollo for outbound sequencing, and even after contacting thousands of prospects, we’d be lucky to book two, three meetings. After working with you, within the first month we booked 12 enterprise meetings—a 6x increase virtually overnight.
Benoit Dureisseix
Founder & CEO
326 Enterprise Opportunities in less than 8 months
Results (TL;DR)
12 booked enterprise meetings in the first month
Campaigns with over 5% reply rate
$230 average cost per qualified enterprise meeting
326 enterprise opportunities total
Outbound became their #1 acquisition channel
What is MessagePlus?
MessagePlus is a one-stop-shop for WhatsApp Business Messaging, targeting multiple D2C verticals like Hospitality, Ecommerce, Retail, Insurance, and Real Estate.
The Problem
When we started working with MessagePlus, they were getting frustrated with their outbound set-up. They relied on Apollo for email sequences and Lemlist for LinkedIn outbound, but both channels were not delivering results they were happy with.
As Ben, the Founder of MessagePlus, put it:
“The results we were getting from Apollo sequences were mitigated as most of the emails were ending up in spam.”
And regarding LinkedIn:
“Using this channel we got zero meetings booked.”
Despite contacting thousands of prospects, they only managed to get two or three meetings from Apollo. LinkedIn campaigns produced none. They knew there was a better way to do outbound—especially with new tools like Instantly and Clay emerging—but they lacked the expertise and time to set it up themselves.
The Turning Point
Ben again:
“We used to rely on Apollo for outbound sequencing, and even after contacting thousands of prospects, we’d be lucky to book two, three meetings. After working with you, within the first month we booked 12 enterprise meetings—a 6x increase virtually overnight.”
That first month was the proof of concept. From there, we scaled.
Our Solution
Since MessagePlus is a horizontal SaaS solution with multiple value props across different ICPs, we knew serious offer dissection was required.
Working closely with Ben, we pulled out as many specific value props as possible and analyzed them for fit across verticals. We then decided to focus on two main personas and developed offer angles around support and acquisition. Across all verticals—Hospitality, Ecommerce, Retail, Insurance, Real Estate, we went after these two personas, with most offer positions staying consistent across industries.
Data-Driven TAM Segmentation
We applied our standard philosophy: tie the client’s solution to pain points with concrete, scraped data. For MessagePlus, that meant:
Support persona → we checked how companies handled support (phone, email, chatbot). For each case, we developed a tailored offer angle tied directly to their current setup and pain points.
Acquisition persona → we checked whether companies had active ads across their marketing channels. If they did, we built a strong specific value prop tied directly to their paid acquisition efforts.
Hospitality as the Breakout Segment
The strongest message-market fit emerged in the Hospitality vertical—specifically Hotels targeting the acquisition persona.
In the first campaign, we were generating a lead for every 73 people contacted resulting in a total of 98 opps generated.
v2 of this targeting continued with the strong results:
All in all just the Hotel vertical targeting the acquisition persona managed to generate almost 150 opportunities (all from Hotels with more than 200 employees)
Scaling to 326 Enterprise Opportunities
Once we had the winning copy for each vertical and persona, it became about consistency and scaling. We ramped up to a steady 1.5K emails per day, which delivered on avg 10–15 enterprise opportunities per week.
This process ultimately generated 326 enterprise opportunities—transforming outbound into MessagePlus’s #1 acquisition channel.
Conclusion
MessagePlus went from struggling with Apollo sequences going to spam and dead-end LinkedIn campaigns to booking 12 enterprise meetings in their very first month with us. From there, they scaled to 326 enterprise opportunities at an average cost of $230 per qualified meeting.
Outbound is now their main acquisition channel—delivering consistent enterprise leads - actually interested in their solution.
